Career development is confusing for everyone, but perhaps more so for content marketers. There is no clear career path—most of us can only see 1-2 years ahead in our careers, and we’re usually wrong anyway. This is actually a really good thing.
Agile is a highly effective tool for product development, especially software-driven offerings. But as companies expand its use into new areas (budgeting, talent management), agile is too often used an excuse to avoid careful planning and preparation. Instead of taking time for the careful thinking a breakthrough product requires, teams get locked into the process of two-weeks sprints, thinking in bite-sized chunks based on the resources that they already have. Amazon takes a different approach, which it calls “working backwards.” It requires a fully realized vision of a proposed product, embodied in a written press release and an FAQ that explains to colleagues, customers, and senior management how Amazon could create this wonderful offering at an affordable yet profitable price. Only when company executives were satisfied with these documents can teams start writing code and actually assembling the product.
Picture the street outside your home. Now erase the power lines. Imagine interstate highways without the unsightly cable towers that dot the expansive United States landscape. This could be the wireless future of energy if a partnership between New Zealand’s government and a startup called Emrod works out—and it all dates back to the wildest dreams of Nikola Tesla.
Spend more than a few minutes around a marketer, and you will be guaranteed to hear a reference to the proverbial “funnel.”